- The four football players, who are part of the LALIGA EA SPORTS competitions, Liga F Moeve, LALIGA GENUINE Moeve, and LALIGA FC FUTURES, star in the multimedia advertising campaign launched by the energy company
- Under the slogan, "The world is our playing field. The future is better when we all play,” the campaign promotes diversity and sustainability as values for together building a better world
- Moeve, a company undergoing a major transformation to become a leader in the energy transition, reinforces its new brand and positioning as a purpose-driven company by sponsoring all these professional football competitions in Spanish, taking its sustainable commitments to the field of social and sporting action
Pedro González (“Pedri”), from FC Barcelona; Andrea Medina, from Atlético de Madrid; Celia Martínez, from Gimnàstic de Tarragona; and David Rosa, from Sevilla FC, are the four football players from LALIGA EA SPORTS, Liga F Moeve, LALIGA GENUINE Moeve, and LALIGA FC FUTURES, respectively, starring in the advertising campaign launched now by Moeve. The multimedia campaign launched by the energy company will be featured on all platforms during the months of September and October. It is based on the creative concept from the agency Publicis Spain, directed by Sega, and produced by Lee Films.
Using a globe as a metaphor for the field we all play on, the four players representing the men's league, the women's league, the league for individuals with intellectual disabilities, and the league for young talent play in harmony with this unique ball to the rhythm of Pachelbel's Canon, performed by the Bratislava Symphony Orchestra for the commercial, under the musical direction of musician and producer José Battaglio.
