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CHAPTER 3 Our Environment Strategy
In the 2016-2020 timeframe, we remain strongly committed to our main objec- tives and strategic commitments: shareholder return, financial strength and long term growth. We will be supported by the following areas: Exploration and Production, Petrochemicals and Downstream, adapting to external factors that shape the present and future development of the business.
Short-term decline in oil prices.
Long-term recovery in oil prices.
Divestment of non-strategic assets .
Refining overcapacity in Europe.
Phenol production overcapacity .
Recovery of demand for petroleum products in the short term and stag- nation in the long term.
Increased demand for alcohol-de- rived surfactants against the de- mand for LAB.
Key role of innovation and technologi- cal development in the sector .
Increase in biofuel regulation in Spain.
Deficit of petroleum products in Africa.
Increased growth in demand for gas compared to petroleum products.
Global geopolitical situation .
STRATEGIC PLAN 2016 ยท 2020
EXTERNAL FACTORS
PRIORITY OBJECTIVES
STRATEGIC ACTIONS
PRIORITY FOR CEPSA
Following our vision and supported by our sole shareholder, IPIC, we continue to progress in our transformation from a Spanish company with strong pre-
sence in the downstream area into a benchmark global integrated energy company.
STRATEGY